Cole Hartley
Tech & GTM
Former sales engineer who got tired of watching good products die because of bad go-to-market. Now he writes about the tools, platforms, and enablement strategies that actually move the needle — and the ones that are just vendor theater.
- Kaseya Just Fixed the Most Annoying Part of Backup Verification. Here's the Real Number.
- Lenovo Just Made Its MSP Play Serious. Here's What Changes April 13.
- Microsoft 365 E7 Hits CSP on May 1. Here's How to Have the Conversation.
- Amazon LEO Is Speaking at CP Expo. That Should Get Your Attention.
- Microsoft Agent 365 Launches May 1. Your Clients Already Have a Governance Problem.
- Axios Just Got Compromised on npm. If You Run Node.js Anywhere, Read This Now.
- Fortinet's FortiClient EMS Is Being Exploited Right Now. Multi-Tenant MSPs, Patch Today.
- Microsoft's July Price Hikes Are Locked In. Here's Your 90-Day Playbook.
- The PSA Market Is Splitting in Two. Pick Your Side.
- RSAC 2026 Made It Official: Your SOC Is About to Run on Agents
- Arctic Wolf just automated the SOC. MSPs who don't notice will regret it.
- Your Clients Want Enterprise Uptime on a Startup Budget. Here's How to Stop Losing That Argument.
- 340 M365 Orgs Got Wrecked by a Login Screen You Didn't Build
- Microsoft's April 1 Deadline Is Real. Here's What to Do Before It Hits.
- GoTo Launched a Separate Partner Network for LogMeIn. Here's What That Actually Tells You.
- Microsoft Just Killed the Free Grace Period. Here's What to Do Before May 4.
- NVIDIA Just Handed MSPs a New Revenue Line. Here's How to Actually Use It.
- AWS Embedded AI Agents Into Your Partner Portal. Here's What They Actually Do.
- ConnectWise Just Found Another Critical ScreenConnect Flaw. MSPs, Patch Now.
- MSPs Have Three Choices on AI Right Now. Two of Them Are Losing.
- Intel Can't Ship Enough CPUs. Your Hardware Margins Are About to Feel It.
- SonicWall just made the smartest move in its partner program's history. Here's why most partners will miss it.
- Best TSDs for MSPs in 2026
- Half of Every AI Deal You're Working Is Stuck at the Pilot. Here's How to Be the Rep Who Closes It.
- Microsoft's $99 bundle just changed your renewal conversation
- RingCentral is putting OpenAI inside your phone calls. Here's why that's a bigger deal than it sounds.
- Zoom stopped being a meeting tool yesterday. UCaaS partners need to catch up.
- Forcepoint Rebuilt Its Partner Program Around AI Data Security
- I tested AI in every major PSA and RMM. Most of it is marketing
- Palo Alto wants you all-in on their platform. Here's the math
- Kaseya 365 vs. ConnectWise vs. Pax8: the MSP platform wars get personal
- AI copilots are coming for your CRM. And maybe your job
- Security overtakes hardware as the #1 channel category
- ConnectWise, Kaseya, and N-able all say 'open ecosystem.' None of them mean the same thing