Emma Cross
Culture & Careers
Writes about the people side of this industry — who's getting promoted, who's getting overlooked, and why. Created the "Built Different" series profiling women in channel leadership. Her beat is simple: the channel is made of people. Cover them.
- Your First Channel Partners Expo: What I Wish Someone Told Me
- The Early-Career Playbook for Channel Partners Week
- The EU Just Made a Big Move for Women in ICT — Is the US Channel Paying Attention?
- PartnerTechX 2026: The Sessions Worth Your Time If You're Under 30
- Three Women Running Channel Orgs Right Now — And What They'd Tell Their 25-Year-Old Selves
- Enterprise Connect is over. Here's what they didn't put on stage.
- Built Different: she bought her first MSP at 27. Now she runs three
- The women running the channel don't need a panel to prove it
- Channel Partners 2026: what I'm watching for in April
- I'm 23 and AI is already doing half my job. Here's why I'm not scared